Case Study: iFOLIO Campaigns

Skills:

Visual Design, Motion & Static Graphics, HTML/CSS, Copywriting

Problem:

Tasked to create a push campaign that will covey iFOLIO marketing materials and tips, concisely and effectively through brand aligned graphics & layouts using the iFOLIO platform.

Research:

— Sending out newsletters at regular intervals helps your company stand out in the crowd and maximize your marketing efforts, maintaining strong relationships with clients

— 58% of consumers believe that SMS is the most effective way for brand communication.

— The average open rate for text message marketing campaigns is 98%, compared to 20% for email marketing campaigns.

— Mobile friendly content influences 40% of revenue in leading b2b organizations.

— Optimizing the customer journey across multiple touch points is viewed “very important” by 71% of marketers